1 The Muppet Mindset: The Muppets Go to the Super Bowl!

Jan 21, 2014

The Muppets Go to the Super Bowl!

The folks at USA Today posted a teaser trailer for a commercial today. Why do we care about such a ridiculous thing, you ask? Because the teaser trailer for the commercial in question stars the Muppets! Yup, the Muppets will star in a Super Bowl commercial for the Toyota Highlander with actor Terry Crews! Watch the teaser below:
Rowlf? Electric Mayhem bus?! Terry Crews?! I'm sold. This looks to be a fantastic commercial with a lot of potential. How awesome is it that Disney is promoting Muppets Most Wanted in such huge venues? First the Golden Globes, now the Super Bowl, the most watched television program of any year. I would bet my hat that an Oscar ad is soon to follow.

As if all that weren't enough, Disney today released an official press release and eight hi-res images from the making-of the commercial. They're awesome and you can see them all right here:

Disney’s Muppets will hit the road with Terry Crews, star of the Golden Globe®-winning FOX series ‘Brooklyn Nine-Nine,’ in Toyota’s new commercial for the all-new 2014 Toyota Highlander. The 60-second spot, entitled ‘Joyride,’ will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2.

‘Our game-day spot shows how Toyota Highlander puts the “fun” in function,’ said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. ‘Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens.’

With their over-the-top personalities, the Muppets teach Crews’ character a thing or two about ‘unborifying’ his lifestyle as they ‘borrow’ his sweet ride, the Toyota Highlander. The spot features humorous hijinks, dancing and surprises — and no Muppet caper would be complete without an original song. Viewers will see that with seating for up to eight human passengers or more than a dozen Muppets, the all-new Toyota Highlander has plenty of room for everything–everything except boring.

‘We’re always game for a wild ride,’  said Kermit the Frog, who makes a special appearance in the campaign, ‘as long as Animal’s not driving. He doesn’t quite get the whole concept of brakes.’

In addition to the commercial, the Muppets gang will provide real-time updates as they travel to the big game in their Toyota Highlander on February 2. Fans and customers are invited to chat live with the Muppets on game day by tweeting @Toyota or using #NoRoomForBoring.

Super Bowl XLVIII is on Sunday, February 2nd on FOX







The Muppet Mindset by Ryan Dosier, muppetmindset@gmail.com

3 comments:

  1. I find this post undignified, uncivilised and most of all UN-AMERICAN. For shame!

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    1. Huh, I didn't know Sam Eagle was a blogger. -- JB

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  2. Saw the ad- and now I consider the Muppets Studio to be a complete sell-out. I can understand trying to drum up some advertising on the back of another commercial and all. Heck, I even like Toyota. I've called other actors "sell-outs", in a tongue-in-cheek manner, however, this just really upset me.
    The commercial in general? No. But the fact that one of the very few times I've seen Rowlf in all these years, was in an advertisement, really upset me.
    Rowlf was always one of my favorite muppets when the Muppet Show was on. I didn't understand why I hadn't seen him for years when other 'cast' members showed up in things. At one point I heard that it was in respect to Mr. Henson, and I not only understood, but appreciated that.
    And there's where I get upset. Bring him out in another movie, bring him out in some little skit here or there, heck, bring him out in a Farm-Aid or other world uniting charity show, and I wouldn't mind. But bring him out to sell a car, as a mid-point in a sport that supports and glorifies violence, and you've lost all my trust in the name "The Muppet Studio".

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